Find the real problem
I turn executive priorities into a bounded use case, explicit system decisions, and a path teams can actually execute.
Success Architecture Director at Salesforce
I solve enterprise AI problems that do not fit neatly inside one team.
Across Agentforce and Data 360, I connect strategy, data, architecture, product, and delivery—turning ambiguity into production-ready architecture and reusable patterns.
How I work
I work at the seams: where ownership is unclear, the technology is moving, and the organization needs one coherent path forward.
I turn executive priorities into a bounded use case, explicit system decisions, and a path teams can actually execute.
I convert the lesson into patterns, guidance, and tools so 40+ architects can apply the judgment without recreating the struggle.
I align leaders, account teams, Product, and delivery around readiness, adoption, and measurable outcomes—not just a technically impressive demo.
Enterprise AI systems, the trusted data beneath them, and the architecture discipline that makes them repeatable
Moving beyond promising demos to governed agents in real workflows—grounded in trusted context, permissions, approval paths, evaluation, and human accountability.
Designing the Data Cloud and Data 360 foundation that gives AI the right enterprise context without outrunning identity, access, governance, or activation.
Combining 19 years across product, architecture, transformation, and consulting with deep Marketing Cloud experience—then turning that judgment into reusable guidance for customers and architects.
Selected turning points across product, architecture, and enterprise transformation
A small coastal town on the Oregon coast. Population 6,000. Big dreams.
Go Beavers. Graduated with a degree that launched a career spanning product, architecture, transformation, and consulting.
Software Developer building government Medicaid data management systems. C#, SQL, .NET, Java. Vancouver, WA.
Senior Product Developer in Beaverton, OR. Built APIs, database solutions, and automated troubleshooting systems for enterprise clients. Cut average resolution time by 20%.
Senior Outbound Technical Product Manager for Marketing Cloud. Reported to the Chief Customer Officer. This is where the Salesforce journey begins — and it never really stops.
Traded the Pacific Northwest rain for Southern California sunshine. Beach life with the family.
Stepped outside the Salesforce ecosystem to lead CRM product strategy at Freshworks. Customer-first support model, data integrations, and bridging product with real-world needs.
Red rocks and desert skies. A dramatic change of scenery for the family.
Enterprise Architect at ListEngage. Technical lead on Data Cloud, Sales Cloud, and Marketing Cloud. Solution engineering for strategic pre-sales.
Returned to Salesforce to architect Data Cloud and Agentforce implementations for enterprise customers. Certified in AI, Data Cloud, and Marketing. Training 40+ architects on the next generation of the platform.
Promoted after scaling impact across Agentforce, Data Cloud, Marketing Cloud, and field enablement. Now helping strategic teams turn enterprise AI ambition into production-ready architecture while enabling 40+ architects.
9 Salesforce certifications and counting
Follow me on LinkedIn for weekly insights on AI, Data Cloud, and enterprise architecture
Success Architecture Director at Salesforce | Enterprise AI, Agentforce, Data 360, and architecture at scale
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Built with care in the Midwest · 2026